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Insurance & Direct Billing

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Get Quick Eye Care with Easy Direct Billing

In many of our locations, we offer direct billing to your insurance company adding even greater convenience.

Unlock the Full Potential of Your Vision Benefits!

Many of our locations offer direct billing, making it easy and convenient for our customers to receive the services they need. Visit us in-store to learn more about our direct billing options. So don't let those benefits go to waste; maximize them today!

How It Works

  • Personalized service for the entire family
    We bring a wide range of eyewear options into our locations, so you will be assured of finding something for everyone in the family.
  • Destination for our customers’ eyewear needs.
    With onsite optometry, knowledgeable licensed opticians, and a wide range of branded designer eyeglasses and sunglasses, we are one stop shop for all your needs.
  • Wide assortment of branded, designer, and unique frames.
    We want your experience to be the best, so we have a wide assortment of brands and price points to suit your many styles.
  • High-performance lens technology to suit your lifestyle.
    Our lenses are the latest in technology, so that you can be assured you will have the best visual acuity for work, for home, or for play.
  • The convenience of on-site optometry in most locations
    We make the experience of shopping for eye wear even easier with on site optometry in many of our locations. That’s convenience!

We are determined to improve your vision by keeping the following promises:

Our Direct Billing Partners

We offer direct billing for Blue Cross, Great-West Life, Green Shield, Sun Life, and many more insurance companies. Please contact our store directly for a complete list of direct billing partners.

We Are Available in Locations Across Canada 

Buy a Pair, Get a Pair

Don't miss out on our everyday two for one offer!

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